something here
TBD
TBD
Scotts
One Scotts Digital
Scotts needed a site to incorporate their 5 main brands into a DTC and educational site
UX Design
Visual Design
Information Architecture
Express
A New Look
Express was looking to create a more elevated design that created a more unified design across all elements.
Visual Design
Shipshape
Can A Set-Up Be Easy?
This start-up wanted to make sure their multi-step set-up was easy to understand
Information Heiarchy
Visual Design
What do I have experience in?
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Retail
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Healthcare
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AI Home Management
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Lawn & Garden
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General Ecommerce
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B2B & B2C
Scotts
One Shop For All
Scotts needed a site to incorporate their 5 main brands into a DTC and educational site
UX Design
Visual Design
Information Architecture
Express
A New Look
Express was looking to create a more elevated design that created a more unified design across all elements.
Visual Design
Shipshape
Can A Set-Up Be Easy?
This start-up wanted to make sure their multi-step set-up was easy to understand
Information Heiarchy
Visual Design
Coming Soon
Shipshape
Can A Set-Up Be Easy?
This start-up wanted to make sure their multi-step set-up was easy to understand
Information Heiarchy
Visual Design
What do I have experience in?
-
Retail
-
Healthcare
-
AI Home Management
-
Lawn & Garden
-
General Ecommerce
-
B2B & B2C
What do I have experience in?
-
Retail
-
Healthcare
-
AI Home Management
-
Lawn & Garden
-
General Ecommerce
-
B2B & B2C
Recommendations
“Dedicated Self-Starter”
It’s my absolute pleasure to recommend Cassidy Tranel. Cassidy worked on my team at Express for nine months as an Interaction Designer. I thoroughly enjoyed my time working with Cassidy, and proved to be a truly valuable asset to our team. She is honest, dependable, and incredibly hardworking. Beyond that, she is a dedicated self-starter who is able to thoughtfully solve complex experience design problems. Her knowledge of how customers are engaging in the latest technologies and expertise in being able to communicate her proposed solutions effectively was a huge advantage to our entire office. She put this skill set to work in order to deliver amazing experiences to our customers. Along with her undeniable talent, Cassidy has always been an absolute joy to work with. She is a true team player, and always fosters positive discussions and brings the best out of other employees. Without a doubt, I confidently recommend Cassidy to join any team looking to
improve their digital user experience. As a dedicated and knowledgeable employee and an all-around great person, I know that she will be a beneficial addition to your organization.
(Director, User Experience - Jesse Haynes)
“Contagiously-Positive”
I recently had the pleasure of working with Cassidy while at Express and highly recommend her for any design position. Cassidy is a wonderful person, collaborator, presenter, and problem solver. She is eager to jump in to ANY task, quickly understand the challenge, get to the root of the issue, and provide a wide variety of potential solutions. She is a natural team player and loves discussing the pros and cons of different solutions to collaboratively land on the best solution. Cassidy has experience in many areas across design as well as having a great sense of what is 'on trend'. Her personality is contagiously-positive which makes her an absolute delight for any team to work with. I greatly hope to work with her again in the future!
(Manager, User Experience - Trenton Brulport)
SVP of eCommerce
I am writing this as a letter of recommendation for Cassidy Tranel, who worked on our UX/UI Team at Express for the past year. Cassidy is a rare combination of so many traits that make for an incredibly successful UX/UI professional. She is curious and inquisitive. She is collaborative. She understands best practices, but she interprets them and applies them to her customer specifically. She digs into the details, but also has a more global and strategic perspective. She researches the competition, but is not constrained by what she finds. Most of all, Cassidy is passionate about her role, finds fulfillment in it, and is an incredible asset to any team.
Cassidy makes a difference, pure and simple. She elevates those around her, is a pleasure to work with, and can improve your customer experience. I recommend her passionately and without hesitation.
(SVP, eCommerce - Brian Seewald)
VP of eCommerce
I had the privilege of working with Cassidy at Big Lots in my role as VP, eCommerce and her role as Sr. UX Designer. Cassidy is not only a skillful UX researcher and designer but an even more impressive teammate and collaborator. At a very challenging time for the business, Cassidy always had a positive attitude and a smile for her coworkers. She advocated for design work that she believed in while also willingly executing what was asked of her. I very much respect and appreciate Cassidy's expertise and attitude. I would highly recommend hiring and working with Cassidy if you have the opportunity.
(VP, eCommerce - Lorraine Kaufman)
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